Wonderbra Lingerie and Dita Von Teese
Wonderbra Lingerie
Author: Roger Frazier
One of the bras that gained worldwide prominence was the Wonderbra. The name Wonderbra was coined in 1935. An Israeli pilot designed an improved cup with diagonal slash, shoulder strap attachment that gave the woman more freedom of movement. This Israeli pilot met with Moe Nadler who founded the Canadian Corset Company in 1939. They created a small sewing shop in Montreal and sold these Wonderbras for one to two dollars on retail.
From 1939 to 1955, the company produced more lingerie apparel and launched more product lines. They had girdles, panties, swimsuits, and slips, among others. In the 1950’s the push up bra was created. It was a type of Wonderbra that increased cleavage for the woman.
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Wonderbra Full of Wonder Wire-free BraWonderbra Style 7872. No wire soft cup, push-up bra. Smooth nylon. Push-up pads for enhanced cleavage. Striped pattern. Lace trim along bustline. Rosebud applique with bow on center. Stretch straps are back adjustable. 3 column, 2 row hook and eye back closure. |
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Wonderbra Women’s Shape of Hot Lace Trimmed Push In Underwire BraThis bra is designed to bring your curves front and center. It creates full-on volume and sexy, come-together cleavage. It is perfect for adding that WOW factor to V-neck tops, button front blouses and wrap dresses. Wonderbra Women’s Shape of Hot Lace Trimmed Push In Underwire Bra #7846 |
In 1964, Moe Nadler passed away and gave full control of his company to his son, Larry Nadler. Larry was a Harvard-trained Master in Business Administration and he brought the modern marketing strategies to the company. One of his strengths was in market research. He knew how to understand his customer on all angles. He studied how women felt about their bras. They said that they wanted their bras to make them look beautiful, fashionable, sexy, and attractive to men. Larry discovered that women wanted bras that made them look and feel beautiful. He designed bras that were going to be comfortable and make the women look as attractive as possible. Increasing cleavage without sacrificing comfort became one of his cornerstone manufacturing and design philosophies.
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Wonderbra. Elegant Wonder modern shaping bra with appliqueThis shaping bra from Wonderbra has smooth cups that boost the bust with graduated foam padding and create a sculpted look. The join between the cup and the wing features applique decoration. It has slender adjustable straps and a two hook rear closure. |
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Wonderbra Women’s Full Of Wonder Maximizer Gel T-Shirt Bra W/ Tulle TrimNatural, round shaping offers enhanced cleavage for everyday glamour. Sleek, smooth cups with 2ply shear wing makes this bra perfect under T-shirts. Tulle trim along cups and straps. Utilizes the same great cup coverage as the #1 selling style 7234. Wonderbra Women’s Full Of Wonder Maximizer Gel T-Shirt Bra W/ Tulle Trim |
In the seventies, Larry was able to double the revenues of the company. From 12.6 million dollars to 24.9 million dollars, Larry was a marketing genius. By the end of the seventies, the company had almost one third of the market share in Canadian lingerie. One of the statistics that would impress you is that in a country with ten million girls older than thirteen, he had sales of thirty million dollars every year. Factoring inflation in today’s dollars, he was earning seven dollars per person in Canada every year!
In the nineties, Sara Lee purchased the company and took over its management. Sara Lee reintroduced and re-branded the Wonderbra lingerie line. In 2006, the Wonderbra was bought by Hanes. They now own the license to produce and sell this product all over the world except in the European Union and in South Africa. There are local distributors handling the sales in those areas. In 2007, the Wonderbra lingerie was considered as one of the top 50 Canadian inventions of all time.
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Wonderbra Women’s Light Lift Gel Convertible Underwire BraLight lift gel push up pads in this beauitful bra offer maximum cleavage. |
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Wonderbra Women’s Full Of Wonder Maximizer Gel T-Shirt BraNatural, round shaping offers enhanced cleavage for everyday glamour. Sleek, smooth cups with 2ply shear wing makes this bra perfect under T-shirts. Thin, double straps have sexy details just for her. Utilizes the same great cup coverage as the #1 selling style 7234. |
In 2008, a survey of three thousand women in the UK found that almost unanimously the respondents considered the Wonderbra to be the greatest fashion innovation in history. It has had a deeper cultural impact that any innovation in the womenĺs fashion industry, and been at the source of controversy when the advertising campaign in the UK in 1994 featured Eva Herzigova in the bra staring downwards above a caption saying “Hello Boys”. Rumor had it that this advertisement on billboards on roads had caused traffic accidents, although this was never proven. The toned-down adverts used in the USA featured the same photograph with captions such as “Look Me In The Eyes And Tell Me You Love Me”.
Article Source: http://www.articlesbase.com/women’s-issues-articles/wonderbra-lingerie-1096354.html
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Dita Von Teese’s Wonderbra: Party Edition!
Dita Von Teese surrounds herself with bikini-clad models as she launches the Party edition of her her Wonderbra lingerie collection at the Dorchester hotel on Wednesday (September 23) in London, England.
The Wonderbra “Party Edition” will be out this Winter. This new line evokes the elegant mystery reminiscent of ladies’ vintage veiled hats. Extremely refined embroidery, enhanced by sparkling sequins and removable red color tassel trimmings to place as you wish! Check out the official store at PartyEditionByDita.com.
September 25th, 2009 at 9:15 pm
Really great read – are you having fun with it? Keep up the good work and good luck with your site!